BASE3 started as an exam brief with a simple premise: create an agency from scratch that could serve local small businesses without compromising on quality. The catch – it had to feel real enough to be believable.
Working as a team of three, we built the whole thing: name, positioning, identity, website. The logo encodes the concept directly – the A transformed into a triangle, referencing both the structural solidity we wanted the agency to project and the three people behind it. The number 3 does the same work from a different angle.
The visual identity and web design follow the same logic: professional enough to earn trust from a small business owner, considered enough to hold up against larger agencies they might otherwise default to.
