BDE MMI is the student council of MMI Montbéliard. The brief was simple: give it an identity that actually felt like student life.
The logo started as a sketch from a fellow council member – an orange slice with a wave inside. My job was to take that idea and build something coherent around it: a full visual identity that could live across print, digital, and event materials.
The result leans into everything the council represents – sunsets, beaches, cocktails, evenings that run too long. The color palette, typography, pattern system, and imagery direction all pull from that same warm, slightly nostalgic energy, turning a rough sketch into something that actually holds together as a system.
Sketch by Solène Geiss
